Founders Phil Johnson and Tom Woolley, bonded by shared interests including adventure, surfing, motorcycles, and a healthy lifestyle, leveraged their unique backgrounds to create Mindful Mixers. Phil's passion for Mexican cuisine and cocktails, rooted in his Mexican heritage, led them to explore local Woolley farm ingredients for crafting margaritas. Their experimentation with natural extracts uncovered extraordinary flavor profiles previously absent in the Australian market.

Overcoming the challenge of shelf stability through dedicated research and development, they devised a groundbreaking process that preserved the product's integrity while ensuring long-lasting quality—a significant breakthrough in bringing cold-pressed sugarcane juice to consumers. This innovation marked the birth of Mindful Mixers.